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Viral video makes us crazy. Dante Lopardo, for example, was near volcano when lava erupted. Instead of running away, he decided to pee on it — just to get a viral video. The results were quite interesting.

Аugmented reality marketing implies sales with the use of innovative visual and technical tools, such as Google glasses, “smart watch” or visual chips Xiaomi. Everyday field marketing has been in a long need of...